The Guinness Storehouse, Ireland’s number one international visitor attraction, will celebrate Arthur’s Day, Thursday 22 September 2011, by offering complimentary ‘upgraded experiences’ to lucky visitors on the day. These unique experiences will include a ‘Pint Pouring Master Class’ with Guinness Master Brewer, Fergal Murray, the chance to enjoy a Guinness with a member of the Guinness Family, a specially commissioned ‘Guinness Connoisseur Tour’ or vouchers to savour a complimentary lunch at the attraction’s recently launched new food experience, FIVE. In addition, the 1,759th visitor on the day will receive two tickets to the Arthur’s Day celebrations in the Hopstore at St. James’s Gate Brewery which take place later that evening at 17:59.
Arthur’s Day, is an annual and global celebration of Arthur Guinness and his remarkable legacy. In 1759 Arthur Guinness established the Guinness Company at the famous St. James’s Gate Brewery in Dublin and today, Guinness is a global brand, enjoyed in 150 countries worldwide. In 2009, the Arthur Guinness Fund was established, continuing the philanthropic tradition of the company’s founder. This fund helps support social entrepreneurs who are driving positive change in local communities in Ireland and around the world. This Arthur’s Day, Guinness fans with a smartphone are invited to ‘check in’ via Facebook whilst at the Guinness Storehouse or in a pub on Arthur’s Day. For every ‘check in’ received via Facebook places, Guinness will donate €5 to the Arthur Guinness Fund up to a maximum of €500,000.
Since opening its doors in 2000, the Guinness Storehouse has welcomed over 9 million visitors from 25 countries around the world and is Ireland’s number one international visitor attraction. The building, a former fermentation plant holds a seven storey Guinness experience which allows visitors gain an understanding of why Guinness has become one of the world’s most iconic and best loved brands. The highlight for many is the Gravity Bar, where visitors can enjoy unparalleled panoramic views of Dublin City while savouring a complimentary pint of Guinness.